Job Description: Area Business Manager • To achieve / exceed the agreed annual sales targets for the state/s. Manage, assist and support team to achieve budgeted sales for each product line • Constantly review business performance and other metrics • Ensure timely reporting of MIS (Demand Planning, Forecast, LMS, Travel Plan etc.) • Establishing effective sales forecasting system for each product line in place. • Ensure customer coverage of team members as per KPIs • Ensure objective performance evaluation and management of team; establish a culture of constructive feedback and continuous improvement thereby developing and leading a group of energized and aggressive sales professionals • Implement marketing campaigns as per business strategic priorities for each product line • Travelling extensively and building strong relationships with all Hospitals, Key accounts and Distributors in the territory • Continuously track competitor activity • Develop, sustain and manage a strong distribution channel across the region • Adherence to the commercial guidelines and reporting guidelines as prescribed by the Company • Liaise internally (supply chain, Commercial) to get the required support • Ensuring all the activities as per Company Code of Conduct