Principal associate We are looking for a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in PPC, social media, content/ influencer marketing, and analytics to drive conversions & revenue. Roles and Responsibilities • Develop and implement a comprehensive online marketing strategy aligned with overall business objectives across various channels, including SEM, SMM, SEO & influencer marketing • Manage and optimize PPC campaigns on platforms like Google Ads, Facebook Ads & Snapchat Ads Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic • Lead the development and execution of integrated marketing campaigns across various third-party channels such as influencer marketing, affiliate partners, UPI platforms, etc. • Monitor and analyze campaign performance using tools like Google Analytics, SEMrush • Collaborate with the design and creative teams to create visually appealing and engaging creatives for paid channels • Manage media budgets effectively, optimizing campaigns for maximum ROI and achieving target KPIs • Devise campaign strategy and calendars basis overall platform goals and category specific goals. • Develop deep understanding of campaign performance and constantly optimize to improve marketing efficiencies and impact • Be the multi-functional anchor between category teams, creatives, product and rest of the marketing teams • Stay up-to-date with industry trends, tools, and best practices in digital marketing Success Measures: • Lead category level growth initiatives and revenue goals across all channel campaigns ∙ Timely setup and execution of marketing campaigns • Continuous improvement in marketing impact and efficiencies • Ability to define clear success metrics and measurement framework to enable continuous tracking • Continuously bringing best practice ad-Tech thinking and innovations to Myntra Qualifications & Experience • 3+ years of digital marketing experience with a fast-paced e-commerce environment with a strong focus on paid and social media marketing and managing growth marketing initiatives • Proven ability to develop and execute data-driven marketing strategies that deliver measurable results • Solid process-oriented along with high bias for action • Strong presentation, communication and stakeholder-management skills • Collaborative approach to work effectively with cross-functional teams • Analytical horsepower along with ability to drive insight from data • Strong creative mind to be able to contribute towards strategizing diverse campaigns • Ability to adapt and work in a fast-paced, structured environment • Google Ads and Facebook Blueprint certifications are a plus.