Role Documentation 1.Role Identifiers Job Family Digital Product Planning and Management Sub- Job Family Digital Product Planning and Management Position Titles / Roles Product Growth Manager Role Objective The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue. 2. Role Detailing Work Areas Responsibilities & Outcomes Market Research · Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behaviour, preferences, and market trends. · Analyse marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs. · Develop strategic plans for entering new markets or expanding product reach in existing markets. · Identify growth opportunities and assess market entry risks and benefits. Business Problem Analysis · Analyse complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth. Technology Research · Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation. Product Costing & License/Contract Management · Manage product costing, pricing strategies, and cost optimization efforts. · Support in handling product licensing, contract management, and negotiations with third-party vendors and partners. Digital/Mainline Marketing/PR Strategy · Designing and executing digital/Mainline marketing strategies and plans for customer acquisition. · Monitoring and analysing the impact of digital/Mainline marketing initiatives across various channels. · Developing corrective action plans to ensure the achievement of targeted outcomes. · Planning and organizing marketing campaigns and initiatives. · Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases Product Strategy Development · Contribute to the development and refinement of the product growth strategy. · Align product growth activities with the organization's long-term product goals and objectives. Revenue Generation and Growth · Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation. · Running effective and cost-efficient marketing campaigns Information Management · Maintain organized records of product growth activities, including strategic plans, budgets, and performance data. · Prepare and present reports on product growth progress, market insights, and strategic planning. AEM Tools Adobe Experience Cloud (AEM, AEP & AJO) Capabilities · End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation, and content activation. · Configure, manage, and activate customer segments, including batch and real-time streaming audiences. · Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO). · Configure WhatsApp and Push Notification campaigns for personalized customer engagement. · Create, configure, and manage business/customer events, event tagging, and event-driven automations. · Execute audience onboarding, activation, and cross-channel campaign deployment. · Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives. · Key Skills: AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation. Behavioural Competencies (For Details Please Refer to Annexure) Result Orientation Learning Agility Collaboration Customer Centricity Change Agility Innovation & New Ways of Working Strategic Thinking 3. Role Inputs & Interfaces Qualifications & Experience Qualifications Bachelor's degree in business, marketing, economics, or a related field (Master's degree preferred) **Experience 8-12 years, with at least 5 years of experience in relevant experience Key Interfaces (Roles to interact inside / outside the Organization to enable success in day to day work) Internal Project Team Cross Functional Departments External Customer/ Client Vendor / Suppliers Annexure