Education Criteria: Full-time B. E/B. Tech + MBA (Marketing Preferred) Experience: 2-6 yrs Role & Responsibilities: • Analyze market trends, business performance, and customer insights to conceptualize and plan digital as well as on-ground promotional campaigns. • Execute marketing campaigns in collaboration with media and creative agencies, while coordinating with MSIL Regional and Zonal teams for seamless on-ground implementation. • Contribute to service business growth through lead generation initiatives and by supporting overall workshop load enhancement. • Manage and optimize MSIL’s digital service platforms, including the MSIL Service Website, Maruti Suzuki App, and Service Hyperlocal channels. • Collaborating with multiple stakeholders to drive adoption of MSIL strategic projects – like MS App • Collaborate with media agencies to design, execute, and optimize Search Engine Marketing (SEM) campaigns and improve website visibility through Search Engine Optimization (SEO) initiatives. • Plan and implement always-on social media campaigns to strengthen brand presence, customer engagement, and digital reach. • Identify unmet customer needs through research and insights, and develop new service offerings to enhance customer value and satisfaction. • Drive customer engagement and awareness of MSIL Service through the creation and dissemination of weekly informative and DIY content across social media platforms, including YouTube, Facebook, Instagram, X, and LinkedIn. • Collaboration and Partnership with multiple internal and external stakeholders – Creative, Media and Martech agencies (External), Digital Enterprise and Field Service (Internal). • Prioritizing tasks effectively to meet objectives within timelines. • Creative and Strategic Thinking and finding out of the box solution. • Selection of campaign themes, communication messages, and promotional tactics within approved marketing plans and budgets. • Identification of target customer segments and digital channels for campaign execution. • Day-to-day coordination and execution plans with media agencies, creative agencies, and internal stakeholders. • Content planning and scheduling for social media platforms, website updates, and customer engagement initiatives. • Optimization recommendations for SEO, SEM, and social media campaigns based on performance analysis. • Identification of customer pain points, unmet needs, and opportunities for new service offerings. • Prioritization of campaign activities and allocation of operational tasks among stakeholders. • Monitoring campaign performance and initiating corrective actions to improve effectiveness and achieve business objectives. • Preparing and executing plans for performance improvement of new service offerings, in collaboration with intra vertical teams