A. Digital Marketing Responsibilities 1. Strategy & Planning · Develop and update digital marketing strategies across all digital channels · Plan paid marketing campaigns and align with business goals. 2. Campaign Execution & Optimization · Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.). · Coordinate with agencies/vendors on campaign execution and creative delivery. · Manage influencer marketing initiatives. 3. Website & Digital Asset Management · Oversee website updates, UX improvements, and content changes. · Ensure digital assets follow brand guidelines. · Monitor website performance, traffic, and user behavior. 4. Analytics & Reporting B. IT Project Management Responsibilities (Business Side) 1. Requirement Gathering & Documentation · Work with business stakeholders to define and document requirements. · Translate business needs into technical specifications for IT teams. 2. Project Planning · Define scope, timelines, deliverables, and project roadmap. · Coordinate with IT teams, vendors, and internal departments. 3. Project Execution & Coordination · Track progress of ongoing projects (e.g., website enhancements, system integrations). · Conduct sprint planning, vendor follow-ups, and daily status monitoring. · Raise and mitigate risks, issues, and blockers.