The Digital Marketing Manager – Hyperlocal Program role at MSIL looks like a dynamic blend of strategic planning, campaign execution, and stakeholder engagement. Key Responsibilities - Campaign Execution: Translating regional sales needs into actionable briefs and ensuring timely deployment with agencies. - Performance Monitoring: Deep dive into metrics like CTR, CPL, and conversion rates to optimize campaigns. - Stakeholder Engagement: Collaborating with dealerships to improve lead handling and drive retail conversions. Challenges & Decision-Making - Staying ahead of evolving digital trends is a major challenge. - The role involves autonomy in executing campaigns to meet KPIs, while strategic decisions are escalated to superiors. Internal & External Collaboration - Internally: Coordination with regional offices across Arena, NEXA, TRV, and Commercial channels. - Externally: Working with media agencies and platforms. Skills & Experience - Education: B.Tech + MBA with digital marketing exposure. - Experience: 2–6 years in digital/performance marketing, preferably in the auto industry. Field sales experience is a bonus. Competencies - Strong project management, analytical thinking, and stakeholder management. - Technical expertise in paid media, funnel tracking, and reporting tools.