Job Requirements • Develop and execute short- and long-term SEO strategies aligned with overall business and organic growth objectives. • Drive on-page, off-page and technical SEO optimisation across all websites to improve organic visibility, rankings and traffic. • Conduct regular keyword research, search intent analysis and competitive benchmarking to identify new growth opportunities and optimise keyword targeting. • Optimise key on-page elements including titles, meta descriptions, headings, internal linking, content, URLs and structured data; develop and execute an effective off-page SEO strategy. • Analyse website user behaviour and search performance to identify opportunities for SEO-led improvements in website structure, navigation, content and user experience. • Track and analyse SEO KPIs including organic traffic, impressions, CTR, rankings, engagement, conversions and organic revenue; identify performance gaps and recommend actionable optimisation strategies. • Work closely with the IT/Tech team to identify and resolve technical SEO issues and improve website crawlability, indexability, Core Web Vitals and overall technical SEO health. • Stay updated on Google algorithm updates, SEO best practices and emerging search trends, and translate these into actionable strategies. • Partner with the Content team to develop and execute SEO-led content strategies, including content planning, optimisation, topic opportunities and search intent alignment. • Drive AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) initiatives to improve website visibility across AI-powered search and answer platforms. • Drive e-commerce SEO optimisation across PLPs, PDPs and category pages, including product/category taxonomy, faceted navigation, internal linking and structured data. • Own international SEO initiatives including keyword localisation, hreflang, country-specific optimisation and management of duplicate content across international websites. • Use tools such as Google Search Console, GA4, Semrush/Ahrefs and Screaming Frog to conduct SEO audits, identify opportunities and measure business impact. Work Experience • Strong technical SEO expertise • Strong experience in e-commerce SEO – PLP, PDP, category and product optimisation • Experience managing large product/catalogue websites • Strong understanding of international SEO and hreflang • Hands-on experience with Google Search Console and GA4 • Proficiency in Screaming Frog + Semrush/Ahrefs • Strong keyword research and content strategy skills • Ability to diagnose traffic/ranking/CTR/conversion drops • Experience working with developers/tech teams to implement SEO recommendations • Strong understanding of Google algorithm updates and SERP changes • Ability to translate SEO data into business/revenue insights