Job Requirements 1. Digital Marketing Strategy & Planning • Develop annual and quarterly digital marketing plans aligned with business objectives. • Create and manage the digital marketing calendar. • Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages. • Develop paid, owned, and earned media strategies. • Monitor campaign performance and generate actionable insights through dashboards and analytics. • Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans. 2. Lead Generation & Performance Marketing • Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners. • Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences. • Optimize campaigns to improve lead quality and conversion rates. • Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion. • Deliver qualified leads that contribute to revenue growth. 3. Marketing Automation & Lead Nurturing • Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms. • Build automated lead nurturing journeys and lead scoring frameworks. • Improve MQL-to-SQL conversion rates through targeted engagement programs. • Ensure seamless lead handoff and collaboration with sales teams. • Manage landing pages, customer data, campaign tracking, and marketing automation operations. [ 4. Content Marketing & Campaign Management • Create and execute content-driven marketing campaigns. • Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content. • Create digital assets including emailers, banners, videos, infographics, and campaign creatives. • Develop personalized communication for key accounts and industry segments. • Ensure all marketing communications align with brand guidelines. 5. Website & E-commerce Management • Manage website performance and user experience initiatives. • Monitor website analytics, traffic trends, and conversion performance. • Recommend and implement improvements to enhance website effectiveness. • Support digital commerce initiatives and online lead acquisition efforts. 6. Sales Enablement • Develop and maintain corporate gifting presentations, catalogs, and sales collateral. • Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting. • Support sales teams with relevant content and marketing tools to improve customer engagement and conversion. • Drive digital distribution of catalogs and sales materials. 7. Analytics & Reporting • Build dashboards for campaign performance monitoring. • Analyze digital marketing effectiveness and identify opportunities for improvement. • Track business KPIs and provide recommendations to optimize marketing investments. • Present insights and reports to management and business stakeholders. 8. Agency & Vendor Management • Identify, evaluate, and onboard marketing, creative, and digital agencies. • Manage agency relationships, contracts, budgets, and performance. • Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs. • Continuously evaluate vendor effectiveness and recommend improvements or renewals. Work Experience Educational Qualification • MBA from a premier institute, preferably with a specialization in Marketing. • Performance makreting specialist • Google-certified professional in SEO and SEM preferred. • Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred. Relevant Experience • 5–8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles. • Proven experience in B2B lead generation and performance marketing campaigns. • Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments. • Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.