Job Requirements We are seeking a talented and creative Content Creator to join our team at Titan. As a Content Creator, you will be responsible for developing and producing engaging and high-quality content for our watches - mainline category. This role will be based in our marketing department at our headquarters in Bengaluru, Karnataka, India. Process Contributions: Social Media Management: • Lead and manage the social media pages of the brand to ensure consistent, high-quality daily content output in partnership with the social media agency • Drive end to end execution including campaign briefing, content ideation, creative direction, and approvals • Build and execute platform-specific content strategies, especially for Instagram, YouTube, and X (Twitter) • Ensure timely publishing aligned with brand tone, campaign objectives, and performance goals • Active social media listening Influencer & Brand Collaborations: • Identify, onboard, and manage relevant influencers aligned with brand values and campaign objectives • Lead end to end influencer campaigns - from concept creation and scripting to execution and final approvals • Experiment with new formats and creators, running at least one pilot influencer initiative per quarter • Develop and manage strategic brand collaborations that unlock new audiences and deliver cost-effective impact Content Creation & Campaign Support: • Create and oversee content for all brand needs including emailers, WhatsApp communication, landing pages, and campaign specific assets • Lead content development for external platforms such as e commerce portals, PR releases, and partner platforms • Manage and execute photoshoots and video shoots for campaigns and BAU requirements, ensuring premium quality output across all assets • Create and oversee product and feature led videos for watch collections Ecommerce Platforms : A+ Content for Product Launches on Titan website and other e-commerce channels: • Liaison with the marketing team to understand the specifications and features of the product • Develop the description of the product based on the brief gathered to ensure that the content communicates the intended message • Garner required approvals on the content and liaison with the website administrator in the upload of the same • Develop the A+ content for each SKU integrating product descriptions, rich images, narratives, etc. to adjunct customers to make better buying decision and to boost the conversions • Analyze the results of A/B testing to determine the best content layout based on the conversion and undertake necessary actions based on the same AI & Digital Innovation: • Explore and leverage AI tools for content ideation, personalized social media campaigns, and enhanced social listening insights • Experiment with AI driven analytics to optimize campaign performance and audience targeting • Stay updated on emerging AI trends to continuously improve digital storytelling and brand engagement If you are a creative and driven individual with a passion for content creation and the fashion industry, we would love to hear from you. Join our team at Titan and be a part of our mission to create timeless and elegant watches for our customers. Work Experience Behavioral Skills • Strategic thinking with hands-on execution capability • Excellent stakeholder and agency management skills • Strong creative judgment and attention to detail • Ability to manage multiple projects in a fast-paced environment Technical Skills • Visual Design & Layouting • Video creation & editing • Copy /Content writing • Product category knowledge • Mailer HTML files creation • Social media management and listening tools Work Experience Education: Graduation in marketing / communication / design field Relevant Experience: 3 -4 years of experience in content creation & social media management