Drive creative framework, season arcs, and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments. Lead and support casting decisions by identifying strong on-screen personalities and collaborating with talent teams, agencies, and production partners. Own creative supervision from scripting to final masters for launches, weekend specials, and finales, ensuring strong episodic flow, drama points, GFX integration, and adherence to content standards. Conceptualize and execute film, web series, celebrity, and brand integrations, including anchor links, customized branded moments, contests, and on-ground integrations aligned with creative and commercial objectives. Supervise live streams and platform-specific content, ensuring smooth playout, compliance, and optimized viewer experience through cross-functional coordination. Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction. Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests). Brief, review, and refine promo content to ensure alignment with the show’s narrative arc and marketing objectives.