1. Business Experience Architecture • Partner with business stakeholders to define customer experience strategies and transformation roadmaps • Design end-to-end experience architecture across marketing content data and journey orchestration • Align Adobe solutions with business KPIs conversion engagement retention ROI 2. Adobe Ecosystem Leadership • Architect and integrate solutions across • Adobe Experience Platform AEP Realtime customer data platform • Adobe Experience Manager AEM Content and digital asset management • Adobe Workfront Workflow and marketing operations • Adobe Journey Optimizer AJO AJOD Realtime journey orchestration • Customer Journey Analytics CJA Cross channel analytics and insights • Define data flows schemas identity resolution strategies and governance models • Ensure optimal use of realtime profiles segmentation and activation 3. Frontend Experience Delivery • Guide frontend architecture using modern frameworks React Nextjs etc • Ensure seamless integration between frontend layers and AEMAEP • Drive best practices in performance personalization and UX consistency 4. Agentic AI Integration • Design and implement Agentic AI driven workflows for • Autonomous campaign optimization • Intelligent content generation personalization • Predictive customer journey orchestration • Integrate AI agents with Adobe ecosystem for decisioning and automation • Establish governance frameworks for AI transparency accuracy and ethics 5. Data Insights Strategy • Architect unified data models enabling 360 customer view • Leverage CJA and AEP for Realtime and historical insights • Enable closed loop measurement systems across marketing and experience delivery 6. Stakeholder Program Leadership • Act as a bridge between business marketing data and engineering teams • Lead solution design workshops and executive presentations • Mentor teams and define architecture standards and best practices