RL - Mortgages – Area Sales Manager – ASHA Home Loan- DSA About the Business Group: The Mortgages department is a part of the Retail Lending business of the bank and offers Asha Home Loans to all segments including affordable segment of customers Pan India. About the Role: This is a leadership role responsible for achieving business goals, optimizing profitability, overseeing compliance, and driving transformation within Asha Home Loan Business. It involves strategic planning and execution to maximize revenue, enhance portfolio growth, and ensure risk compliance. Details of the Role: DepartmentRetail LendingGradeMgr / Sr Mgr/AVP Sub-DepartmentRetail Lending- ASHA Home Loan - DSAReporting (Business)Sr Mgr / AVP/VP LocationPan IndiaReporting (Matrix) Key Responsibilities: Business Goals and Profitability • Achieve business targets for the assigned area through the DSA network. • Track DSA performance and ensure quality sourcing across the region. Sales and Channel Development • Onboard, train, and engage DSAs for consistent lead generation and quality conversions. • Conduct regular reviews with DSA partners and field staff to drive performance. Compliance and Risk Management • Ensure all partner-sourced files comply with process norms and documentation requirements. • Flag and mitigate risks by monitoring sourcing patterns and trends. Customer Experience • Work closely with DSAs to ensure timely and professional customer interactions. • Act as the point of contact for service issues and complaint resolution. Digital Adoption and Innovation • Encourage and track the use of digital platforms by DSA teams for faster TAT and visibility. • Drive adoption of digital tools like Siddhi, MLP, Omega, and SFDC initiatives. Qualifications: • Graduation/post-graduation from a recognized institute • 6+ sales experience (secured products preferred) with at least 2-3 years in Home Loan and LAP (preferably affordable housing loans). Role Proficiencies: • Strong sales orientation • Proficiency in managing complex client relationships, diverse stakeholders • Capability to handle pressure and meet deadlines • Skill in managing large, geographically spread team; coaching and mentoring team members • Competence in managing within a dynamic, priority-setting environment • Strong risk and compliance mindset • Adept at communication and interpersonal skills