Job Description – Assistant Vice President (AVP) Role Purpose Drive insurance cross-sell (Life & General) across subsidiaries through assisted and digital channels. Key Responsibilities Business Delivery • Drive LI & GI fee targets across subsidiaries • Build product-specific sales programs (Term, ULIP, Health, Credit Life, etc.) Channel Enablement • Enable subsidiary channels (e.g., Axis Finance, Axis Securities) to cross-sell: • Insurance for loan customers, investors, salaried segments • Design training modules and sales playbooks Campaigns & Targeting • Execute customer segmentation and targeted campaigns • Drive insurance penetration in under-covered segments Digital Integration • Support embedding insurance journeys in digital platforms • Drive micro-insurance / bite-sized offerings (e.g., via Freecharge) Governance • Track mis-sell, persistency, and FLC metrics • Ensure compliance with regulatory and partner standards Key requirements • Strong execution focus with ownership mindset • Ability to work across multiple stakeholders and platforms • High orientation towards data, governance, and compliance • Experience in TPP / insurance / forex / investments preferred