Job Purpose At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition, and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce. Manage the US Leisure Sales effort to ensure achievement of the revenue sales target in accordance with company commercial and marketing objectives. In a highly competitive and mature sophisticated market, continuously develop strategies and initiatives to be ahead of the competition in order to identify and target potential incremental business, and increase market share across all appropriate business segments. Provide guidance, support and develop capabilities of the US sales team to accomplish the company’s commercial objectives in respect of leisure (Online Travel Agencies, Consolidators, Tour Operators) and special (marine, Humanitarian, student) market sales. • Monitor market and competitor activity for all the leisure segments and recommend price and marketing initiatives to attain the commercial objective. Research, identify and recommend appointment of new agents, identify new markets and opportunities for potential sales development, and seek at all times to increase market share at optimum yields. • Monitor and review agency performance and effectiveness, police practices in accordance with US regulatory requirements and the company’s commercial policies and practices. • Anticipate seasonal or special event market changes and implement tactical strategies to secure route market shares and revenue targets. Implement tactical initiatives at short notice instigated for EK corporate requirements; to support routes and markets over and above the agreed marketing plan for the US. • Undertake market, route, revenue and demographic analysis as required to examine potential markets and new routes as required by HQ planning or commercial departments. Liaise and negotiate with Key partner Carriers involved in strategic alliances as required. • Ensure EK fares and tariffs are distributed effectively/accurately and adequate training is provided to the trade to ensure optimum use of the EK route system and value added products. • Recommend marketing initiatives to negate competitor activity or to give EK a value added advantage; adopt a proactive working practice as opposed to reactive; contribute to the “market leader” corporate positioning. Ensure all marketing funds are directed to strategic or tactical revenue generation schemes in accordance with the US marketing plan • Develop road show activities and participate in their production and implementation. Attend trade shows as required and develop/recommend appropriate literature and associated material to support the event. • Evaluate and introduce tactical agency and/or consultant reward schemes to achieve the US marketing plan objectives and maintain EK “top of mind” awareness. • Monitor EK presence and validate display accuracy on the major GDSs and agency in house systems, to ensure optimum exposure and user friendly information. Qualification Qualifications & Experience: University degree level in a business-related discipline. Experience in an airline Sales & Marketing environment (Leisure sector), including minimum 5 years' experience of managing staff. Knowledge/skills: • Knowledge of Excel, MS Word, PowerPoint and E-mail • Knowledge of Reservations and fares • Knowledge of IATA pro-rata and accounting procedures would be advantageous • Ability to analyse and present statistical information Join us and enjoy an attractive salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stay worldwide. Salary & Benefits $132,300 - $189,000 USD