KEY RESPONSIBILITIES Role and Responsibility Working on Digital strategy for all product lines. Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget. Work with digital agencies to execute the company strategy on digital platforms. Own the website from a design, experience and customer journey perspective. Drive traffic to the website through SEO/SEM. Leveraging the website for promoting the brand as well as generating leads through website visits. Reputation management through the various social media channels of the company. KEY INTERACTIONS Internal Stakeholders External Stakeholders Business IT Marketing • Customers KEY SKILLS & BEHAVIOURAL ATTRIBUTES strong communication, interpersonal, and analytical skills. Effective networking, creativity, adaptability, and organizational abilities .