To enhance the Branch Business through business development, smooth flow of transactions,Revenue generation,Operational efficiency,Customer Acquisition and Retention. Collaborate with various departments to ensure smooth functioning of the branch. Ensure operational adherence as per Manual of Instructions and laid down policies and practices. Mitigation & Prevention of Risk (material & people) by early and timely detection of fraud(s) and up-hold the vision & values of the Organization and goodwill of customers. Ensuring quality of business and operational efficiency through proper process adherence. Achieving branch targets. Maintaining of branch books of accounts and statutory records, operations of branch as per manual of instructions Acquisition of new customers and retention of existing customers Collaborate with various departments to ensure smooth functioning of the branches Activate and Coordinate Marketing Activities Skills (a) Ability to Prevent & Solve Problem (b) Logical thinking (c) Result orientation (d) Initiative (e) Creativity and innovation (f) Perseverance (g) Team work and cooperation (h) Flexibility (i) Pleasant and Smart