Consumer Insights Associate Manager
Grupobimbo
IrvingOn-siteLead / Manager3–5 yrs
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The job in short
Consumer insights research management for CPG snacking brands.
Marketing
Details
- Found
- 13 d ago · posted 2026-09-22
- Location as listed
- Irving, TX,US, US
- Role
- Data / BI Analyst
- Source
- The company’s own careers site
Full description
Critical areas impacted by this role will include brand strategy, marketing activation, and product refinement. Manage day-to-day aspects of consumer research to ensure high-quality research outcomes for the Morning & Snacking portfolio brands. Day-to-day management includes briefing research agencies, methodology selection, analysis and development of recommended actions to drive business decisions. Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format. Collaborate with cross-functional partners to ensure research execution aligns with brand and business objectives. Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope. Ensure all research and insights initiatives are actionable and focused on business impact. Ability to achieve specific objectives/outcomes and set/meet key initiatives Ability to effectively manage direct reports at the manager and professional staff level. Ability to support established project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations. Ability to effectively implement programs for area of responsibility. Ability to work with internal cross function team to achieve results. A Bachelor's degree in Marketing, Market Research, Psychology, or other related fields. Master's preferred but not required. Minimum 3-5 years of experience in consumer insights, market research, or marketing, preferably with direct experience at a CPG company or marketing research/insights agency. Experienced in a wide range of research methodologies, including concept testing, brand health tracking, packaging research, and creative testing. Skilled in developing and executing consumer research studies—from survey design and data analysis to synthesizing insights and presenting findings. Strong ability to translate research results into clear, actionable recommendations that support brand and business needs. Experience with syndicated POS, panel and receipt data (Circana, Nielsen, Numerator) is a plus. Solid project management skills, with the ability to manage multiple projects and meet tight deadlines. Strong communication and presentation skills; able to summarize data and insights to cross-functional teams and senior leadership. Proactive problem-solver with the ability to think critically and creatively. Strong attention to detail and accuracy. Ability to work collaboratively and effectively in a fast-paced environment. Domestic Travel: 10-20% Ability to be in-office five days a week
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