Partner with Brand teams to set media priorities, investment levels, audience strategies, channel roles, and performance expectations across annual, quarterly, and campaign planning cycles. Establish a consistent media planning framework that clarifies the role of each channel, including linear TV, OTT, streaming audio, programmatic, paid social, search, retail media, video, content syndication, and emerging platforms. Build a scalable media operating rhythm that enables monthly learning, quarterly optimization, and annual planning improvements. Champion a full-funnel approach that balances long-term brand building with short-term performance and conversion objectives. Lead the media measurement agenda, ensuring teams have clear KPIs, consistent reporting, and actionable insights across awareness, engagement, sales, ROI, household penetration, affinity, and other business outcomes. Partner with Analytics and external providers to connect campaign performance, Marketing Mix Modeling, retail sales data, test design, and optimization recommendations. Establish a test-and-learn roadmap that helps brands de-risk media investments, validate hypotheses, scale winning ideas, and improve ROI over time. Lead media agency relationships, ensuring external partners deliver strong strategy, execution, optimization, transparency, reporting, and innovation. Build, coach, and develop a high-performing media team with expertise across brand media, social media, analytics, agency management, test design, and performance optimization. Upskill the broader Marketing organization on media fundamentals, digital trends, measurement, audience strategy, and investment effectiveness. Enterprise Strategy Leadership: Defines and drives long-term portfolio and brand strategy, shaping business direction and influencing enterprise priorities Executive Influence: Shapes decisions at the highest levels through compelling storytelling, strategic clarity, and strong business cases Organizational Leadership & Talent Development: Builds, leads, and evolves high-performing, diverse teams; develops future leaders and drives a strong performance culture Collaboration & Partnership: Builds deep, trust-based relationships across commercial, operational, and global partners to deliver results Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Ensures Accountability: Holds self and others accountable to meet commitments. Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Bachelor's degree in Marketing, Business, Communications, Analytics, or related field required. Master's degree or MBA preferred. A minimum of 10 years of relevant media planning and buying, marketing, consumer connections, agency, or brand-building experience. Experience leading media strategy for large consumer brands, preferably in CPG, food, retail, or consumer products. Deep understanding of full-funnel media planning, including TV, OTT, streaming, programmatic, paid social, search, retail media, digital video, content syndication, and emerging platforms. Strong experience managing agencies and external partners. Experience with Marketing Mix Modeling, campaign measurement, test-and-learn design, retail sales data, audience strategy, digital performance data, and ROI analysis. Demonstrated ability to lead teams, influence senior stakeholders, and drive transformation in a matrixed organization. Strong executive presence, written communication, presentation skills, and business storytelling.