Strategy Shape the vision for digital shelf capabilities as a growth enabler of eCommerce, omnichannel execution, and brand building. Demonstrate business value of digital shelf by linking capability, content and performance improvements to measurable outcomes. Increase product discoverability and Search Share of Voice by optimizing content for priority keywords and retailer search algorithms. Ensure content aligns retailer requirements, brand strategy, consumer needs, and regulatory standards. Build scalable processes, playbooks, and automation that drive consistency while maintaining category, product, consumer, and retailer needs. Build, lead, and develop a high-performing digital shelf team. Set clear objectives, accountability, and support individual growth and career development. Foster a culture of collaboration, experimentation, and continuous improvement. 8+ years of experience in digital shelf operations, eComm, content optimization, SEO roles, with demonstrated commercial impact. Bachelor's degree in Marketing, Business, Technology, or related field, or equivalent practical experience. Success leading digital shelf or eCommerce capabilities at scale, with measurable improvements in discoverability, content quality, conversion, or commercial performance. Proven ability to translate data and performance insights into priorities, actions, and measurable business outcomes. Expertise in digital shelf fundamentals, including retailer search/SEO, PDP content, ratings and reviews, content syndication, and retailer requirements. Demonstrated ability to automate and simplify operations, using technology, workflows, and scalable processes to improve speed, accuracy, and efficiency. Experience with digital commerce technologies, including Salsify or comparable PIM/content syndication platforms, DAM, digital shelf analytics, and retailer item-setup systems. Strong understanding of retailer and marketplace ecosystems, including how product data, content, search algorithms, and retail execution influence discoverability and conversion. Experience leading complex, cross-functional programs Strong people and leadership, with success developing teams, influencing senior stakeholders, and driving change. Experience in CPG, beverage, food, or other multi-brand environment. Experience across major omnichannel retailers including Walmart, Amazon, grocery, club, and other retail channels. Experience with keyword strategy, content testing, benchmarking, scorecards, and digital shelf measurement. Knowledge of AI-enabled search, AEO, automation, and emerging commerce models, with the ability to translate new capabilities into practical business applications.