At 1440 Foods, we’re on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle. As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you’re looking to make a big impact in a high-growth, entrepreneurial environment, we’d love to have you on board! Position Overview: The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels — including off-price, hardware, farm & ranch, automotive, sporting goods, travel, entertainment, and foodservice accounts. This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of headquarter-call accounts. We are looking for a highly motivated, entrepreneurial sales leader with a passion for health and wellness and a proven ability to grow business across multiple channels. This role requires strong relationship-building skills, analytical thinking, and the ability to influence cross-functional partners and broker teams. If you thrive in a fast-paced environment and enjoy building brands through strategic selling and executional excellence, we'd love to hear from you. Job Responsibilities: Distributor Management • Build and maintain strong relationships with foodservice and vending distributors including Vistar, Core-Mark, Sysco, and regional partners. • Create monthly and quarterly promotion activity for distributors to drive incremental placement and close distribution gaps across serviced accounts. • Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans. • Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story. • Manage deductions, credits, and promotional programs within established guidelines. Value Channel • Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General). • Present tailored assortments and value-pack configurations aligned to channel shopper profiles. • Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies. Drug Channel Channel • Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains. • Secure prominent shelf placement and in-store promotional support. • Leverage distributor relationships to drive pull-through and replenishment at store level. • Partner with brokers where applicable to maximize coverage and account penetration. Alternative & Specialty Retail Channel • Manage and grow a diverse book of headquarter-call accounts across off-price and discount retail (e.g., TJX, Ross, Burlington, Five Below), hardware, farm & ranch, automotive, and sporting goods (e.g., Home Depot, Tractor Supply, AutoZone), and travel, entertainment, foodservice, and office/education accounts (e.g., Hudson News, Paradies, Cinemark, FedEx Office). • Navigate channel-specific buying mechanics, including opportunistic/closeout programs, dealer-market buying shows, and distributor-managed concession and micro-market programs. • Secure prominent checkout, front-end, and planned placement and negotiate promotional and program support. • Leverage Vistar, Core-Mark, and other distributor relationships to drive pull-through, replenishment, and new account activation. • Identify and convert new accounts within these channels and partner with brokers where applicable to maximize coverage and account penetration. Reporting & Analytics • Track weekly and monthly sales performance against targets using CRM tools and distributor portals. • Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities. • Provide accurate forecasts and account-level volume projections to the sales leadership team. • Submit timely call reports, expense reports, and account activity summaries. Qualifications & Skills: • Bachelor's degree in Business, Marketing, or related field preferred. • 5+ years CPG sales experience, preferably in the Alternative, Drug, and/or Value channels. • Demonstrated experience calling on distributors and managing multi-channel retail accounts. • Ability to analyze sales data and translate insights into actionable strategies. • Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite. • Excellent verbal and written communication and presentation skills. • Self-motivated with the ability to manage a large territory independently. • Experience with specialty distributors is a plus. • Knowledge of wellness and functional food/beverage trends. • Valid driver's license and ability to travel up to 40% Why Join Us? • Opportunity to lead a critical function in a growing mid-size CPG company. • Collaborative and entrepreneurial work culture. • Competitive compensation and benefits package. • Career development and growth opportunities. If you are a driven sales leader with a passion for building brands and delivering results in a high-growth CPG environment, we invite you to apply and join our team!