• Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms. • Conduct keyword research, competitor analysis, and audience targeting. • Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns. • Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions. • Create compelling ad copies and coordinate with the creative team for ad banners and landing pages. • Perform A/B testing on ad copies, creatives, keywords, and landing pages. • Manage daily and monthly advertising budgets effectively. • Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Analyze campaign performance and prepare weekly and monthly reports. • Identify opportunities to improve lead generation, website traffic, and sales conversions. • Optimize landing pages in coordination with web development and design teams. • Stay updated with the latest PPC trends, advertising policies, and platform updates. • Ensure campaigns meet business objectives and performance targets. Requirements • Bachelor's degree in Marketing, Business Administration, or a related field. • 1–3 years of hands-on experience in PPC or paid digital advertising. • Strong knowledge of Google Ads and Meta Ads Manager. • Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner. • Understanding of search engine marketing (SEM) and digital marketing strategies. • Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization. • Ability to analyze campaign data and optimize performance. • Proficiency in MS Excel or Google Sheets for reporting. • Strong analytical, communication, and problem-solving skills