Key Responsibilities: 1. Content Strategy & Planning • Develop and implement a comprehensive content strategy aligned with business and marketing goals. • Conduct audience research to understand target demographics, behaviors, and pain points. • Define content goals, themes, and messaging frameworks for different channels. 2. Content Creation & Optimization • Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.). • Collaborate with writers, designers, and video teams to ensure brand consistency. • Optimize content for SEO, readability, and conversion. 3. Editorial Calendar & Workflow Management • Plan and maintain an editorial calendar to ensure timely content publishing. • Manage content workflows, approvals, and revisions efficiently. 4. SEO & Performance Analysis • Conduct keyword research and implement SEO best practices. • Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs. • Adjust strategy based on data insights and engagement metrics. 5. Content Distribution & Promotion • Develop content distribution plans for social media, email marketing, and paid channels. • Collaborate with social media and digital marketing teams to amplify reach. • Explore partnerships, guest blogging, and influencer collaborations. 6. Stakeholder Collaboration • Work closely with marketing, product, sales, and leadership teams to align content with business objectives. • Gather insights from internal teams to create valuable, relevant content. 7. Trend Monitoring & Innovation • Stay updated on industry trends, competitor content strategies, and new content formats. • Experiment with new content approaches, AI tools, and interactive formats.