Own the end-to-end worker-facing experience for one or more categories on the Frontline Worker Network: partner with the category and partner teams to translate a partner's service into a lovable, native-feeling experience inside the UKG Pro app, in the flow of work. Design and run the conversion funnel for each category — awareness, placement, eligibility and consent, onboarding, activation, and ongoing engagement — treating it as a consumer growth funnel, not a static integration. Own the growth metrics for each category: impressions, click-through, enrollment, activation, and retention. Set targets, run experiments, and iterate based on data. Design and run structured experimentation (A/B and multivariate tests) on placement, messaging, timing, and onboarding flows to improve conversion, in partnership with engineering, design, and data science. Translate the platform's eligibility, consent, and placement standards into detailed requirements, workflows, and acceptance criteria for a specific, polished category experience. Partner with each service partner's product and marketing teams to align on experience design, co-branding, and the handoff points between UKG-owned and partner-owned surfaces. Ship through a surface you do not own: work closely with the UKG Pro product and engineering teams to get placement, prioritization, and design changes delivered inside their roadmap and release cadence. Use qualitative and quantitative research — customer insight, usability testing, funnel analytics — to continuously improve the worker-facing experience. Report on category performance against conversion and revenue targets, and feed learnings back into the platform's placement and recommendation logic. Use AI-assisted tooling to accelerate experiment design, data analysis, and content or UX iteration. Bachelor's degree, or an equivalent combination of education and experience 6+ years of product management experience, including direct ownership of a conversion funnel or growth loop for a consumer-facing or consumer-grade product Experience designing and running structured experimentation (A/B testing) to improve activation, conversion, or engagement Experience shipping a product or feature through a surface or platform owned by another team, without formal authority over it Experience working with an external partner or vendor whose service is delivered as part of the customer or user experience Strong, detail-oriented craft sense for in-product experience design: placement, messaging, onboarding flows, and friction reduction Comfort working with data: defining funnel metrics, interpreting analytics, and using them to prioritize Excellent written and verbal communication, with the ability to make a clear case for an experience or experiment to both design-minded and data-minded partners We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement. UKG is unable to offer sponsorship for this position. Experience in product-led growth (PLG) or consumer growth roles, ideally in a B2B2C or employer-sponsored benefits context Embedded finance or financial wellness experience, particularly with products delivered through an employer or other trusted intermediary Experience in a regulated or consent-heavy domain, including how consent is obtained and honored and how disclosures are handled Experience building products for deskless, hourly, or mobile-only worker populations Experience with personalization, recommendation, or eligibility-based matching logic in a customer-facing product Familiarity with enterprise SaaS platforms (e.g., workforce management or HCM) as the surface for a consumer-style experience Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving