Lifecycle Marketing, Senior Specialist Position Summary The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion. Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation. Key Responsibilities Email Marketing & Campaign Execution • Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences • Ensure emails are delivered accurately, on time, and aligned with business objectives • Manage campaign calendars and deployment schedules Marketing Automation & Lifecycle Programs • Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences • Create and manage landing pages, lead forms, and websites to support campaigns and goals • Identify opportunities to improve workflow efficiency and automation performance Audience Segmentation & Database Management • Manage audience lists and segmentation strategies to support targeted communications • Maintain contact data quality, database hygiene, and CAN-SPAM compliance • Partner with internal teams to ensure data accuracy and proper audience targeting Reporting & Optimization • Monitor campaign performance and provide regular reporting on key metrics • Analyze email, workflow, and landing page performance to identify optimization opportunities • Conduct A/B testing and recommend improvements based on engagement and conversion data • Stay informed on the latest email best practices to maintain deliverability metrics Cross-Functional Collaboration • Collaborate cross-functionally with business stakeholders to support campaign execution • Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines • Serve as a marketing automation resource for internal teams Qualifications Required • Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience • 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations • Experience building and executing email marketing campaigns from concept through deployment • Experience managing audience segmentation and contact databases • Strong analytical skills with the ability to interpret campaign performance data and make recommendations • Excellent project management and organizational skills • Strong attention to detail and ability to manage multiple priorities simultaneously Preferred • HubSpot experience strongly preferred • Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot • Experience with marketing automation and CRM platforms • Experience supporting multiple audiences • Experience in real estate, relocation, financial services, or other relationship-driven industries Desired Skills & Competencies • Marketing automation expertise • Email marketing best practices • Audience segmentation • Database management • Campaign testing and optimization • Analytics and reporting • Project management • Stakeholder communication • Problem solving • Attention to detail • Time management What Success Looks Like Within the first six months, this individual will have: • Successfully launched and managed automated nurture journeys across key audience segments • Built and maintained lifecycle campaigns supporting multiple customer stages • Improved email engagement performance through testing and optimization • Established reliable reporting and performance dashboards • Strengthened audience segmentation and database quality • Become a trusted resource for campaign execution and marketing automation support