A. Trade Marketing & Retail Excellence • Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market opportunities. • Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets. • Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, new launches and premiumization objectives. • Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with clear action plans. • Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency. • Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix. B. Experience Centres & Strategic Partner Activation • Build and manage an engagement calendar for Legrand’s Experience Centres (Studios/ ZIPs) • Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch programs and partner-specific activations. • Develop programs that support incremental sales, lead generation, conversion and premiumization • Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion and partner performance. C. Experiential Marketing, BTL & Influencer Engagement • Own the BTL and experiential activation calendar across electricians, retailers, architects, dealers and other relevant influencers/decision-makers. • Develop concepts and execution frameworks for retailer meets, electrician engagement, product demonstrations, roadshows, consumer experiences, launches and other field activations. • Lead end-to-end planning of experiential programs: objective, audience, concept, agency brief, production, logistics, on-ground execution, measurement and post-event learning. • Ensure every experience is consistent with Legrand's premium brand standards while remaining relevant to the audience and commercial objective. • Build repeatable activation properties and playbooks rather than relying only on one-off events. D. Events, Exhibitions & Brand Experiences • Lead Legrand’s participation in major exhibitions, industry events, customer events • Own event objectives and success metrics - visibility, engagement, qualified leads, customer/partner participation, sales opportunity and brand impact - rather than measuring events only on attendance. • Coordinate with internal stakeholders, agencies and vendors to ensure delivery within agreed timelines, budgets and quality standards. • Develop post-event reports with learnings, ROI/impact assessment and recommendations for future editions. E. Agency, Vendor & Budget Management • Build and manage a capable ecosystem of regional and national vendors/fabricators/activation agencies to improve speed, quality and scalability of execution. • Drive vendor onboarding, rate benchmarking, negotiation, quality control, timelines, service levels and reconciliation. • Continuously identify cost optimization opportunities without compromising brand experience or execution quality. • Own allocated Trade/BTL/Experiential budgets, ensuring disciplined planning, approvals, utilization and ROI tracking. F. Data, Measurement & Trade Marketing Dashboard • Establish a Trade Marketing dashboard covering deployment, outlet activation, visibility compliance, activation impact, Modern Trade scorecards, competition intelligence and spend. • Define simple, decision-oriented KPIs that connect marketing activity with business outcomes such as throughput, incremental sales, counter/shelf share, leads, conversion and premium mix. • Use DMS/sales data, retail audits, market intelligence and field feedback to identify opportunities and recommend corrective actions. • Institutionalize pre- and post-activity measurement and build a culture of test–learn–scale. G. Cross-functional Leadership • Work closely with Sales, Brand, Product, Commercial, Procurement, Finance, Supply Chain and regional teams to convert business priorities into market execution. • Act as the bridge between Brand strategy and last-mile execution, ensuring that what is planned centrally is practical, scalable and measurable in-market. Influence without authority and build strong relationships with sales leaders, channel partners, agencies and Vendors. • Should have independently managed multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors. • Strong commercial orientation with the ability to connect marketing interventions to sales, throughput, conversion and ROI. • Comfort with data and dashboards; strong Excel and PowerPoint skills. Exposure to Power BI or similar reporting tools is an advantage. • Strong project management skills with the ability to manage multiple stakeholders, vendors, timelines and budgets simultaneously. • Excellent communication, presentation, negotiation and stakeholder-management skills. • High ownership, attention to detail and willingness to travel extensively across India. • 4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing. • Experience in Building Materials & allied categories is preferred. Also open to Telecomm, Baggage, etc.