We are seeking a proactive and results-driven Sales Executive to strengthen our team in the automotive aftermarket sector. This role focuses on driving demand creation, managing secondary demand, and maintaining market competitiveness. The ideal candidate will excel in identifying growth opportunities, building customer relationships, and executing strategies to meet and exceed sales targets. Role : Develop customer measures and initiatives Define customer-specific targets (product group level) and ensure tracking Drive customer interests/requests through Hella organization Establish and actively manage relationship at relevant hierarchy levels of the customers to penetrate Hella services, products and campaigns Proactively identify and generate demand for products by engaging with customers, distributors, and retailers. Collaborate with marketing teams to design and execute demand-generation activities like .Mechanic meet /campaigns etc for retailer/electrician etc Develop and implement strategies to drive secondary demand among end-users and retailers. Work closely with distributors to optimize supply and meet secondary sales targets. Monitor market trends, competitor activities, and pricing dynamics to maintain a competitive edge. Provide fast escalation of customer topics through the Hella organization Represent Hella on all customer events like fairs or customer garage events