• Monitors competitors activities and assists in marketing intelligence • Refers sales leads to appropriate personnel within the InterContinental Hotels Group • Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business • Interfaces with operations on a timely basis • Initiates and prepares tenders for business • In the absence of DOSM, conducts briefings to ensure hotel activities and operational requirements are in place • Actively participate in staff activities • Conduct client interviews • Services existing business through management of account bases • Sell all facets of the hotel • Manage the corporate head office and the preferred hotel history for that company • Develop and maintain a regular pattern of sales calls, meeting with principals of target market • Provides direction on, and conducts market research and analysis • Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business • Plan and conduct familiarization tours and site inspections • Travel when required to promote the hotel and develop potential business • Maintain regular contact with the IHG hotels in your region and the regional reservation office • Analyses sales mix and likely impact on hotel goals • Implement direction from Director of Sales and Marketing and Regional Managers • Liaison with advertising agency • Stock control of collateral • Collateral input • Execute advertising/creative briefs in a timely manner • Works with superior on manpower planning and management needs • Monitors existing business and inputs into sales strategy meetings to maximize business