• Achieve regional sales operational objective by contributing regional sales information and recommendations to strategic plans and reviews. • Preparing and completing action plans, implementing productivity norms,completing audits, determining regional sales system improvements and implementing desired changes. • Establishing sales objective by creating location or area wise sales plan. • Maintaining and expanding region specific customer base, building rapport with key customers and identifying new customers. • Recommending new product lines by identifying new opportunities, tracking customer needs and competitor bench marking. • Meeting regional sales financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures and analyzing variances.