The Area Associate Manager – Sales (Projects) will be responsible for driving sales of switches, switchgear, and low‑voltage electrical products for IN‑NOVATEUR ELECTRICAL & DIGITAL SYSTEMS PRIVATE LIMITED (NEDS) across the North Eastern region. This role demands extensive travel, strong technical acumen, and the ability to develop and nurture relationships with channel partners, contractors, consultants, government departments, and key customers to achieve revenue targets and expand market presence. • Develop and execute a regional sales strategy to achieve revenue and market share targets. • Identify, qualify, and convert new project opportunities across all North Eastern states. • Build and maintain strong relationships with channel partners, contractors, consultants, and government agencies. • Conduct technical presentations and product demonstrations to key stakeholders. • Prepare and negotiate project proposals, quotations, and contracts. • Monitor market trends, competitor activities, and customer feedback to inform product positioning. • Coordinate with internal engineering, supply chain, and service teams to ensure timely project execution. • Track sales performance metrics and provide regular reports to senior management. • Organize and participate in trade shows, seminars, and industry events to enhance brand visibility. • Travel extensively across the region to meet customers and oversee project implementation. • 7–10 years of experience in electrical industry sales, focusing on switches, switchgear, or low‑voltage products. • Proven track record of achieving sales targets in project-based environments. • Strong technical knowledge of electrical products and ability to convey technical concepts to non‑technical audiences. • Excellent communication, negotiation, and relationship‑building skills. • Willingness to travel extensively across the North Eastern states (up to 60% travel). • Bachelor’s degree in Electrical/Electronic Engineering, Business, or related field; MBA is a plus. • Familiarity with government procurement processes and regulations. • Ability to work independently and lead cross‑functional teams. • Proficiency in CRM tools and Microsoft Office suite. • Result‑oriented mindset with strong analytical and problem‑solving abilities.