Level / Grade L3 Job Role/ Function Brand Management Designation Brand Manager Educational Qualification Necessary: Graduate Necessary: MBA Age Minimum: 24 yrs Maximum: 30 yrs Experience Minimum: 3 yrs Maximum: 7 yrs Industry Specifications: Preferred Exposure: Marketing, Brand Management Reporting Report to (Designation) No. of Reportees Direct Reporting Category Manager Indirect Reporting (if any) NA NA Job Responsibilities Brand Management • Understand the brand, brand positioning & attributes. • Plan & Execute the Marketing Plan • Plan & Execute Marketing Activation ATL/BTL • Own corporate marketing activities – Website, PR etc. • Digital marketing • Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies • Plan, develop & rollout BTL activation in requirement with defined sales objective. Brand Strategy • Participate in Business Plan development. • Envision & Create brand strategy document. • Create annual action plans using the full marketing mix to implement brand strategy. Product & Brand Analysis • Develop & Evolve product insights for lead / lag markets • Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks. • Creates regular marketing reports. Media Planning and Execution • Plan innovative BTL campaigns & champion deployment across country to solve business problems • Coordinate with the media agency for the execution of the media plans. Key Deliverables • Market Share & volume growth • Brand Launch • Brand Campaigns • Drive traffic & conversion via digital media • BTL and Activations Competencies Technical/ Functional: • Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns • Understanding of how digital marketing works • Trade Marketing • High Analytical Skills. • Sales Process Understanding Behavioral: • Align and motivate team for high performance • Collaborate across all interfaces • Uphold values; inculcate a culture of excellence • Generate ideas; solve problems creatively. • Champion improvements and positive change. • Develop and engage people. • Liasoning with all stake-holders specially sales team