1. Marketing Strategy & Planning • Develop and execute comprehensive marketing strategies aligned with business objectives. • Plan monthly and quarterly marketing campaigns and initiatives. • Identify new marketing channels and opportunities for business growth. • Prepare and manage marketing budgets and track ROI. 2. Digital Marketing & Paid Advertising • Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns. • Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization. • Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance. • Develop lead-generation campaigns focused on acquiring qualified business leads. • Conduct A/B testing of ad creatives, copy, audiences, and landing pages. • Track and analyze campaign performance and make data-driven improvements. • Manage remarketing and retargeting campaigns. • Coordinate with designers and content teams to develop high-performing ad creatives. 3. SEO & Website Marketing • Develop and implement basic SEO strategies to improve organic visibility. • Coordinate website content, landing pages, and marketing updates. • Monitor website traffic, leads, and conversion performance. • Work with SEO agencies or external specialists when required. 4. Social Media & Content • Develop and execute the company's social media strategy. • Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels. • Prepare and maintain a monthly content calendar. • Coordinate with designers, photographers, demographers, and content creators. • Ensure consistent and professional brand communication across platforms. • Track engagement, reach, followers, leads, and other relevant metrics. 5. Branding & Brand Management • Develop campaigns to strengthen the company's brand positioning and visibility. • Maintain consistency in brand identity, communication, and visual presentation. • Manage marketing collateral, including brochures, catalogues, presentations, company profiles, advertisements, and promotional materials. • Ensure all communication reflects the company's premium and professional image. 6. Lead Generation & Business Support • Develop marketing campaigns focused on generating qualified leads. • Work closely with the sales and business development teams to support lead conversion. • Track marketing-generated leads and their conversion. • Identify new customer segments and potential markets. • Develop strategies for customer acquisition and retention. 7. Campaign Management • Plan, execute, and monitor marketing campaigns from concept to completion. • Manage campaign timelines, budgets, deliverables, and performance. • Coordinate with internal teams, agencies, vendors, and external partners. • Prepare campaign reports and recommend improvements. 8. Market Research & Competitor Analysis • Conduct market research to understand customer preferences, trends, and competitor activities. • Monitor competitor marketing campaigns, positioning, and digital presence. • Identify emerging trends and new business opportunities. • Provide market insights and recommendations to management. 9. Events, Exhibitions & Promotions • Plan and coordinate exhibitions, trade shows, corporate events, product launches, and promotional activities. • Manage event branding, marketing materials, vendors, and promotional campaigns. • Explore relevant events and networking opportunities to increase brand visibility. 10. Agency & Vendor Management • Coordinate with digital marketing agencies, PR agencies, designers, photographers, influencers, and other vendors. • Brief agencies and vendors on campaign requirements. • Monitor deliverables, timelines, budgets, and performance. • Ensure external partners deliver according to agreed objectives. 11. Analytics & Reporting • Track and analyse marketing KPIs and campaign performance. • Prepare regular marketing reports for management. • Monitor leads, conversions, website traffic, engagement, CPL, CTR, CPC, ROAS, and other relevant metrics. • Provide actionable insights to improve marketing performance. Requirements • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • 4–8 years of experience in marketing, preferably in interiors, furniture, architecture, luxury, real estate, hospitality, lifestyle, or related industries. • Hands-on experience with Google Ads and Meta Ads is required. • Strong understanding of digital marketing, paid advertising, social media, SEO, and lead generation. • Experience in campaign planning, brand management, and marketing analytics. • Strong communication, presentation, and negotiation skills. • Experience managing agencies, vendors, and marketing teams. • Strong project management and coordination skills. • Creative, analytical, and result-oriented mindset. • Ability to manage multiple campaigns and deadlines simultaneously. Benefits • Company-Provided Phone & SIM: Company phone and SIM will be provided for official communication and work-related requirements. • Paid Leaves: 1 paid leave per month during the probation period and 2 paid leaves per month after successful completion of probation. • Annual Bonus: One month’s salary as a bonus in the month of March, subject to company policy and eligibility. • Travel & Conveyance: Official travel and approved business-related conveyance expenses will be covered by the company. • Professional Growth: Opportunity to work closely with senior management and take ownership of the company’s overall marketing function. • Learning & Exposure: Hands-on exposure to Google Ads, Meta Ads, branding, lead generation, campaigns, events, and overall business marketing. • Career Growth: Performance-based opportunities for increased responsibilities and career progression. • Employee Recognition: Appreciation and recognition for strong performance and meaningful contributions to the organization.