Area Lead – Consumer Durable Loans • Handling approx. 14–15 branches per area • Coverage of assigned geography • Key Responsibilities • Driving daily sourcing and disbursement from branches and dealers. • Ensuring dealer empanelment, activation and engagement in the assigned area. • Conducting joint field visits with branch teams. • Monitoring daily funnel, login, sanction and disbursement pipeline. • Driving CD / Dealer partner onboarding and store visibility. • Achieving monthly disbursement targets • KPI: Minimum 24 disbursements per month (avg. 1 per day per area) • Monitoring portfolio quality and early delinquency. • Supporting branches in training, product understanding and process compliance. • Ensuring visibility of products at dealer / store / branch level. • Maintaining relationship with dealers, distributors, OEM partners and branch heads. • Ensuring compliance with policy, audit and documentation norms. Key Skills • Strong field execution • Dealer / branch coordination • Target driven approach • Relationship management • Portfolio monitoring