Job Description: Senior Manager - Cat Marketing Key Responsibilities • Own end-to-end category marketing for your assigned root category — traffic, conversion, and GMV growth on Myntra. • Build and brief category-specific content — videos, statics, and campaign creative — with a sharp sense of what gets a category's audience to stop, watch, and buy. • Build and manage an influencer/creator ecosystem relevant to the category to drive organic traffic and category credibility. • Own on-app category experience product innovations for better customer experience for Myntra and all the categories you will be undertaking by working closely with the product team • Plan and execute category-level campaigns and launches, aligned to key sale events and cultural/category moments. • Track category-level marketing metrics (traffic, conversion, content-attributed NMV, share of voice) and iterate quickly based on what's working. • Stay closely tuned to trends, competitor moves, and cultural moments within your category to keep campaigns and content relevant. What We're Looking For • 4-6 years of experience in category marketing or growth marketing — ideally with e-commerce or marketplace experience or growth marketing in D2C companies. • A demonstrated understanding of content nuance — you should be able to point to content or campaigns you've built and explain why they worked, not just that they did. • Hands-on experience with reading marketing analytics dashboard, working with BI and analytics teams to understand traffic challenges and finding workable solutions with cross-functional teams such as performance marketing, brand marketing, central revenue and category teams • Experience working with or managing influencer/creator relationships is a strong plus. • Comfort working closely with data (traffic, conversion, CAC, content-attributed GMV) to make fast, iterative marketing decisions. • Genuine interest in and knowledge of Apparels, Accessories, and Fashion businesses