Provide strategic leadership for Customer Strategy & Commercialization, including customer and channel strategies, assortment, merchandising, innovation commercialization, and selling stories. Guide demand planning, forecasting, and commercial performance management routines to improve forecast accuracy, service, inventory, and financial outcomes. Collaborate with Marketing and Innovation to develop customer-informed launch plans and maximize the commercial impact of portfolio initiatives. Establish and lead commercial KPIs, scorecards, and business review routines that create visibility to risks, opportunities, decisions, and actions. Bachelor's degree required; MBA or advanced business degree preferred. Minimum 12 years of progressive experience in commercial strategy, sales, revenue growth management, demand planning, customer strategy, business planning, or related leadership roles within CPG, beverage, food, retail, or a related industry. Demonstrated experience leading teams and integrating multiple commercial disciplines, such as Customer Strategy & Commercialization, Demand Planning, Channel Strategy, Revenue Growth Management, Category Management, Sales Strategy, or Business Planning. Proven success developing talent, leading through influence, and driving alignment across a complex, matrixed organization. Strong financial and commercial acumen, with experience connecting strategy, analytics, and investment choices to revenue and profit outcomes. Ability to synthesize complex data, frame trade-offs, and translate insights into clear recommendations and executable plans. Strong executive communication, stakeholder management, problem-solving, and change leadership skills.