Responsibilities: • Lead conversations with customers to inform design/marketing teams of customer challenges and changing product requirements (30%) • Create engaging product demonstrations to highlight key product features • Support existing and new product launches by creating technical collateral (30%) • Increase product adoption/retention through high quality documentation (data sheets, user guides, application notes, etc.) and evaluation tools • Expand the reach of our capacitive sensing solutions through digital content like videos and technical articles. • New product definition: Engage with customers to define the next generation capacitive sensing requirements (20%) • Conduct laboratory experiments to benchmark against competitor components and highlight Semtech advantages • Sales/Field Application support: Provide product training to field teams and create training collateral/presentations for new product launches. (10%) • Industry engagement: Attend tradeshows/workshops/conferences and collaborate with reference design partners for joint promotional efforts. (10%) Minimum Qualifications: • Master’s degree in Electrical Engineering or equivalent experience • 5+ years of product applications experience in the automotive market • Strong customer engagement skills, including communication, presentation, and technical writing skills. • Proven experience collaborating with global product development teams to successfully bring new products to market • Knowledge of Analog / Mixed-signal Circuitry, and ADCs • Experience working in a lab environment (comfortable working with/automating lab equipment: e.g. oscilloscopes, multimeters, power supplies, etc.) • Self-motivated, results-oriented, and enthusiastic, with a commitment to achieving business objectives Desired Qualifications • Experience with Capacitive or Magnetic sensing applications • Python or Matlab experience for data analysis or evaluation GUI development