• Develop and implement effective sales strategies to achieve revenue targets and market share growth. • Responsible for meeting and exceeding the sales targets and budget allocations. • Map the market and maintain up-to-date intelligence on customers in the region. • Develop a prioritized target customer list and focus sales effort to penetrate and grow the target customers • Conduct market research and stay updated on industry trends. • Prepare and present sales forecasts, budgets, and performance reports. • Maintain book of business as agreed • Work on Integrated Solutions for Customers • Build and maintain strong relationships with existing customers to ensure high levels of satisfaction and repeat business. • Ensure 100% CRM adoption and maintain pipeline as per budget • Add new customers as agreed. • Focus on DSO and collections • Conduct Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs) for critical customers to assess performance and opportunities • Develop strong understanding of the business of Critical customers to aid customer retention. • Ensure effective communication with Pricing and Operations teams on any opportunities, challenges, and alternative options for improved pricing strategies. • Maintain a comprehensive understanding of the Freight Forwarding services, including Air and Sea • Collaborate with internal teams (Pricing, customer service, and finance) to ensure seamless service delivery. • Conduct regular client meetings to promote services and address any concerns. • Network with internal Business units on information sharing and identifying fresh opportunities for the division. • Prepare regular reports on sales performance, market conditions, and customer feedback for management review. • Ensure compliance with company policies and industry regulations