MAIN PURPOSE OF THE ROLE Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. MAIN RESPONSIBILITIES • Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. • Identify product/service changes to meet customer needs. • Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. • Prepare sales forecasts and budgets. • Monitor sales volume, revenues and costs against forecasts. • Adapt plans to improve the sales performance of the product/service. • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. QUALIFICATIONS Education Associates Degree (± 13 years) Masters Degree (± 18 years) in Engineering Experience/Background Minimum 4 years