Drive usage across the customer journey. Identify opportunities to move customers from trial and initial engagement to deeper, sustained product usage across scale channels. Uncover the paths to adoption. Analyze customer behaviors and usage signals to identify friction, drop-off points, and the “golden paths” that correlate with successful adoption. Connect insights across channels. Bring together signals from trials, PLG, relationship marketing, Tech Community, practitioner engagement, and other customer touchpoints to develop an integrated view of the customer journey. Turn insights into experiences. Translate customer and product insights into targeted experiences such as lifecycle email, in-product prompts, documentation, videos, technical content, webinars, and Tech Community AMAs. Test, learn, and optimize. Develop hypotheses, execute experiments, measure results, and continuously improve experiences based on customer behavior and performance data. Build repeatable usage motions. Codify successful experiments into scalable programs and playbooks. Champion the practitioner. Develop a strong understanding of data security practitioners, their workflows, and the barriers that prevent them from realizing product value. Partner cross-functionally. Work with Product, Engineering, Field, Community, and Marketing stakeholders to translate customer insights into coordinated usage-driving programs. Measure business impact. Establish and track success metrics tied to activation, engagement, adoption, and sustained usage, using insights to recommend where the team should invest next. Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Experience developing and executing customer adoption, engagement, lifecycle, or product-led growth programs. Experience using quantitative and qualitative customer insights to identify opportunities and translate them into actionable marketing programs. Demonstrated ability to manage cross-functional projects and execute programs across multiple teams and stakeholders. Strong written and verbal communication skills, with the ability to translate technical concepts and customer insights into clear, compelling experiences. Strong analytical mindset with experience defining success metrics, evaluating program performance, and using results to inform next steps. Experience marketing cybersecurity, data security, compliance, risk, or other technical B2B products. Experience with SaaS or product-led growth motions, including trial conversion, activation, adoption, retention, and lifecycle engagement. Experience designing or optimizing digital customer journeys across email, in-product experiences, documentation, community, video, webinars, or other scale channels. Familiarity with experimentation methodologies, customer journey analytics, funnel analysis, and behavioral segmentation. Experience engaging technical practitioners and translating practitioner needs into content or experiences that drive product adoption. Ability to operate in a highly cross-functional environment, connecting disparate customer and product signals into a clear point of view and actionable plan.