Central Marketing Strategist Location: Hybrid in Culver City, CA Schedule: 40 hours Duration: 12 months Pay: $78-$80.75 DOE The Planet Group is looking for a Central Marketing Strategist to join our well-known Fortune 500 client on a 12-months contract, working a hybrid schedule out of Culver City, CA. Central Marketing Strategist | Qualifications: • 7+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement, retention and tier/plan cross-selling. • Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics. • Strong project management capability with exceptional attention to detail. • Ability to communicate effectively with engineering partners on technical concepts while translating complex information for non-technical stakeholders. • Possess deep understanding of A/B testing and data driven optimization marketing. • Shown ability to meet deadlines and get consensus while balancing many projects and priorities. • Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors. • You are an analytical problem solver with a track record of success in developing andoptimizing marketing strategies and programs that drive customer engagement and retention. • Bachelor's degree required. Central Marketing Strategist | Description: • Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. • Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams. • Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. • Define customer journeys, value propositions and service educational messaging. • Submit and maintain operational briefs to ensure flawless execution of campaigns. • Create and maintain detailed requirement documents to outline technical aspects that require engineering development • Experience driving customer communication strategy for new product features. • Develop and optimize engagement and retention strategies. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.