Senior Paid Media Manager – Downtown Los Angeles Join a leading brand in America as a Senior Paid Media Manager, driving paid media growth across retail media, paid social, search, and CTV. This hands-on role offers the opportunity to influence brand awareness, engagement, and sales by managing media campaigns directly and leading agency partners in a dynamic environment. Senior Paid Media Manager Benefits & Compensation • Competitive full-time, in-office role based in Downtown Los Angeles • Opportunity to work with top retail media platforms including Target, Kroger, and Walmart • Collaborate with a talented creative and brand team in a supportive culture • Career growth in an innovative food and beverage company Senior Paid Media Manager Requirements & Qualifications • Bachelor’s degree in marketing, business, or related field • Minimum 5+ years of paid media experience, preferably with a food or beverage CPG brand or agency • Proven success managing retail media campaigns across Target, Kroger, Walmart, and other networks • Hands-on expertise with Meta Ads Manager, Google Ads, and retailer self-serve platforms • Experience managing paid social agencies and holding partners accountable to performance goals • Strong skills in paid social (Meta, TikTok), paid search, YouTube, and CTV buying • Analytical proficiency with key performance metrics such as ROAS, iROAS, CPA, CPM, CTR, and new-to-brand tracking • Experience building cross-platform reporting and presenting insights to senior leadership • Ability to manage budgets, forecasting, and media pacing effectively Senior Paid Media Manager Preferred Background & Skills • Familiarity with retail media management tools and syndicated sales data • Strong organizational skills and ability to multitask under tight deadlines • Independent working style with excellent collaboration across cross-functional teams Senior Paid Media Manager Day-to-Day Responsibilities • Own and execute paid media strategy, planning, and budgets across retail media, paid social, search, and CTV • Plan, launch, and optimize campaigns on retail media networks including Target (Roundel), Kroger Precision Marketing, and Walmart Connect to increase sales and new-to-brand buyers • Manage day-to-day campaign setup, targeting, bidding, pacing, and optimization directly within platforms • Lead and manage paid social agencies and media partners, setting goals and ensuring strong performance • Drive paid social campaigns on Meta and TikTok, paid search and YouTube initiatives, and CTV buys to build brand awareness and demand • Use data and analytics to optimize campaigns, budgets, audiences, and creative, with continuous testing and iteration • Collaborate with creative teams to develop and refine content that performs well in paid media, with special attention to food and beverage trends • Lead reporting efforts, consolidating performance data and presenting clear insights and recommendations to leadership • Manage monthly media budgets, forecasting, and pacing to maximize efficiency and returns • Employ advanced measurement and attribution techniques, including incrementality testing and retailer closed-loop data, for optimized budget allocation • Identify and test emerging media channels and tactics aligned with brand objectives This role offers a unique blend of strategic ownership and tactical execution for a growing brand in a vibrant retail media landscape. If you are analytically driven, detail-oriented, and passionate about paid media in food and beverage, this opportunity is for you. JOB ID: 182292 #post Michael Lanzetta