At NIKE, we move fast, think big, and win as one team. As Assistant Store Manager, you will support the Store Manager in leading, inspiring, and developing a high-performing team that delivers exceptional service and creates unforgettable moments for every consumer who walks through our doors. WHAT YOU DO • Create a welcoming, energetic, and premium store environment for our consumers • Support, coach, and develop a diverse team while helping to build a strong and inclusive team culture • Partner with the Store Manager to drive store performance, including budgets, operations, planning, sales targets, service standards, and consumer satisfaction • Bring NIKE’s strategy to life in-store, including membership, digital services, sustainability, and consumer engagement • Ensure the store operates in line with NIKE standards, policies, and guidelines • Work closely with other stores, field leadership, and HQ teams to deliver results and share best practices • Create an environment where every team member feels inspired, supported, and empowered to grow and perform at their best WHAT YOU BRING • Previous experience in a management role in store environment • Experience in retail operations, budgeting, planning, customer service, sales, and people management • A passion for NIKE, sport, and creating exceptional consumer experiences • Proven ability to lead and develop teams in a fast-paced retail environment • Strong coaching skills and the ability to motivate others to deliver their best • Good command of English and Hebrew, both written and spoken • Flexibility to work in shifts and on weekends • Confidence in using tools to support employee coaching, feedback, conflict resolution, and performance conversations Please note: relocation support is not available for this role.