General Sales & Marketing work focuses on a combination of general sales and marketing work including: Face-to-face and/or remote sales to new or existing customers. Assessing customer needs and suggesting appropriate products, services and/or solutions. Planning, developing, and delivering the marketing strategy for products/services and associated brand(s). Evaluating, measuring, and managing the product/brand P&L (e.g., budgeting, expenditures, profitability, return-on-investment, etc.) Incumbents in this specialization may also provide customer service and support in the form of information on product/price and resolution to issues related to billing, shipping, delivery, complaints, etc. Incumbents matching to this specialization are compensated based on achievement of sales targets. An Experienced Professional (P2) applies practical knowledge of job area typically obtained through advanced education and work experience. May require the following proficiency: Works independently with general supervision. Problems faced are difficult but typically not complex. May influence others within the job area through explanation of facts, policies and practices.