At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com CRM & Consumer Retention Manager RRP About the Role As a CRM & Consumer Retention Manager, RRP (Reduced Risk Products), you will maximize the value of JTI’s age-verified consumer base by developing and executing CRM, loyalty, personalization, and retention strategies that drive engagement, strengthen consumer relationships, and increase lifetime value. You will manage the end-to-end consumer lifecycle, from onboarding and engagement to retention and reactivation, ensuring every interaction is relevant, consistent, and aligned with consumer needs and business objectives. Working closely with Brand, Digital Growth & Acquisition, Sales, Trade Marketing, Digital Experience & Marketing Technology, Analytics, and external partners, you will deliver scalable lifecycle programs that enhance loyalty, improve retention, and support sustainable business growth. Requirements