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Brands Art Director

iLocatum · ilocatum.com
New YorkDirectorContract
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The job in short

Brand art direction.

MarketingFigma

Details

Found
16 d ago · posted 2026-10-14
Location
New York, NY

Full description

Art Director The Role We are seeking an Art Director to establish and oversee the creative vision for a portfolio of six fashion brands, guiding projects from initial ideation through final delivery across marketing campaigns, digital content, and photoshoots. This is a hands-on creative leadership position for a visually driven, concept-oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision. Key Responsibilities • Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands. • Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set. • Collaborate closely with each brand’s design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand’s identity. • Oversee the creative team’s day-to-day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards. • Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets. • Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets. • Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels. • Evolve and refine each brand’s visual language while preserving the individual character and positioning of every brand. • Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization. • Leverage AI-powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production. Qualifications & Experience • 5–7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail. • A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling. • Proven experience directing photoshoots and collaborating with photographers and other external creative professionals. • Background in leading, managing, or mentoring members of a creative team. • Ability to work effectively with product and design teams to develop cohesive, brand-aligned creative. • Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery. • Proficiency in Adobe Creative Suite and Figma. • Practical experience using AI-driven creative tools in the creative process. • Ability to balance high-level creative strategy and vision with hands-on execution and attention to detail.

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