Overview • Lead the DX Promo agenda across BCCA (Belarus, Caucasus, Central Asia), driving promotional effectiveness through a unified promotion strategy, governance framework, and end-to-end planning and execution excellence. • DX Promo Manager will own the development of channel-specific promotional strategies across OT, TT, AFH, and E-commerce, ensuring promotional investments are aligned with commercial priorities, customer strategies, marketing initiatives, and long-term value creation. Responsibilities • Promotional Strategy & Planning • Develop and lead the promotional strategy across all sales channels. • Own promotional budget planning in partnership with Revenue Growth Management (RGM). • Ensure promotional plans are aligned with customer strategies, marketing initiatives, innovation launches, and annual business objectives. • Partner with Planning teams to identify promotional opportunities and mitigate commercial risks. Governance & Cross-Functional Leadership • Establish and manage end-to-end promotional planning and governance processes. • Define clear roles, responsibilities, and ways of working across Sales, Marketing, Finance, Supply Chain, RGM, and Planning teams. • Lead promotional review routines and support data-driven decision-making. Execution & Performance Management • Own and manage the promotional calendar across channels and customers. • Ensure timely and accurate execution of promotional campaigns through close collaboration with commercial and business development teams. • Lead monthly promotional reviews and re-planning activities based on business performance, customer needs, supply constraints, and market dynamics. • Monitor promotional performance, identify risks and opportunities, and implement corrective actions when needed. • Analyze competitor promotional activity and leverage insights to improve future plans. Promo Excellence & Capability Building • Lead post-promotion evaluation and identify opportunities to improve effectiveness and ROI. • Develop promotional standards, playbooks, and best practice guidelines. • Drive continuous improvement in promotional execution, investment effectiveness, and commercial capability. • Lead, coach, and develop the DX Promo team, fostering a culture of accountability, collaboration, and high performance. Qualifications • Higher education in Economics, Business, Finance, Marketing, or a related field. • Minimum 5 years of FMCG experience across Commercial Planning, Revenue Growth Management, Sales Finance, Trade Marketing, Category Management, Commercial Excellence, or related functions. • At least 2 years of people management experience. • Strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers. • Proven track record of building processes and cross-functional ways of working in complex organizations. • Strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations. • Excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams. • Advanced Excel and PowerPoint skills; experience with analytical and reporting tools (e.g., Power BI) is a plus. • English and Russian proficiency at Upper-Intermediate level or higher.