Digital Marketer MARKETING About the Job About The Knowledge Company: A highly respected Management Consulting firm, offering strategic advisory for growth, business performance enhancement support, and helping in strategic alliances & mergers / acquisitions to leading Indian and International companies across sectors, operating largely in India, GCC region, and South Asia (www.tkc.in) Designation: Digital Marketer Function: Digital Marketing Location: Gurgaon Experiences: 2-5 years Responsibilities: • Build, plan and implement the overall digital marketing strategy – social media calendar • Strategy Development: Create and execute digital marketing strategies aligned with overall business objectives, incorporating various channels such as social media, email marketing, content marketing • Website content & lead management experience. This will include working knowledge of CRM, CMS etc • Oversee end-to-end social media management – schedule, and optimize content that builds brand authority and drives audience engagement • Oversee all the company’s social media accounts • Lead SEO efforts conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility • Content Marketing: Collaborate with the content team to develop and execute content marketing strategies • Social Media Management: Assist in managing social media channels, including content creation, scheduling, and community engagement. Monitor social media trends, respond to customer inquiries, and support the development of social media campaigns • Email Marketing: Oversee the planning, execution, and analysis of email marketing campaigns. Segment target audiences, develop personalized email content, and optimize campaigns to drive customer engagement, retention, and conversion • Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices Key Skills and Competencies: • WIX • WordPress • Google Analytics • Planning & Organizing • Teamwork and co-ordination • Market & Product Knowledge APPLY NOW