Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Marketing Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: At IIDE, we foster creativity and innovation to empower our team to excel in their careers. As a leader in digital education, we offer a collaborative environment, competitive benefits, and opportunities for personal growth. Join us to contribute to shaping the future of digital marketing education. About the Role: As an SEO Content Writing Associate at Lower Parel, Mumbai, you will craft high-quality, SEO-optimised content to drive engagement and traffic. This role involves creating diverse content types, researching trends, and ensuring alignment with SEO best practices and brand guidelines. What You'll Do: • Create high-quality, SEO-optimized content for the website, including both long-form blogs and short-form pieces like guest posts. • Make sure all content follows Google’s Helpful Content and E-E-A-T guidelines to build trust and authority. • Do keyword research, competitor research, and content gap analysis to plan stronger content. • Track content performance using tools like Ahrefs or SEMrush and improve strategy based on results. • Check content quality by ensuring originality, human-like writing, and editing/proofreading for clarity, grammar, and consistency. Requirements Must-Have: • Experience: 1-2 years of proven content writing experience, preferably in the digital marketing and education industry. • Technical Skills: Strong understanding of SEO principles, including keyword research, on-page optimisation, and internal linking. • Writing Skills: Excellent command of English with strong grammar and communication abilities. • Attention to Detail: Keen eye for proofreading and editing. Should Have: • CMS Knowledge: Familiarity with content management systems like WordPress or Strapi is a plus. • Adaptability: Ability to tailor content for various audiences and platforms. • Time Management: Proven ability to meet deadlines in a fast-paced environment. Nice to Have: • Analytical Skills: Experience tracking content performance and using data to optimize strategies. • Innovation: Willingness to explore new content trends and formats. • Collaboration: Ability to work effectively with cross-functional teams. If you’re a strategic thinker and passionate about content writing, we’d love to hear from you. Apply now and join us in shaping the future of digital education!