Job Description – Senior Executive, Digital Marketing Company: LatentBridge Experience: 6+ years Department: Marketing Reporting to: Head of Marketing Role Overview We are looking for a proactive, hands-on Digital Marketing professional who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision. Key Responsibilities 1. CRM & Lead Management • Manage HubSpot or similar CRM platforms for marketing lead tracking. • Maintain accurate lead records, campaign attribution, engagement tracking and reports. • Coordinate with Sales on lead follow-ups. 2. Digital Campaigns • Plan and execute B2B digital marketing, email and lead generation campaigns. • Manage campaign content, creatives, landing pages, execution and performance reporting. 3. LinkedIn & Social Media • Own the LinkedIn content calendar and timely publishing. • Develop social media creatives using Canva or similar tools. • Monitor engagement and ensure brand consistency. 4. Website Management • Manage website revamp projects, coordinating with agencies and internal stakeholders. • Own project timelines, content updates, feedback, approvals and deliverables. 5. Events & Webinars • Coordinate event and webinar registrations, promotions, logistics and stakeholder communication. • Manage event trackers, attendee follow-ups and lead reporting. 6. Ownership & Execution • Independently drive tasks from initiation to completion with minimal supervision. • Maintain clear trackers, provide timely updates and escalate risks. • Ensure accuracy, accountability and on-time delivery of all assigned activities. Required Skills & Experience • 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology. • Proven experience managing website revamp projects. • Hands-on experience with HubSpot or similar CRM and digital marketing campaigns. • Strong LinkedIn content calendar and Canva skills. • Experience coordinating B2B events and webinars. • Excellent multitasking and project management skills. • Familiarity with LinkedIn Sales Navigator, ABM and SEO is an advantage. Ideal Candidate A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.