Expand marketing ROI measurement beyond media, developing consistent approaches to evaluate investment effectiveness across the broader marketing portfolio and enable prioritization and resource allocation. Lead LTV/CAC and ROI analytics, evolving existing capabilities and connecting customer economics, incremental outcomes, investment levels, and business value to improve decision-making. Lead the AI transformation of Marketing Finance Analytics, identifying and scaling AI-enabled capabilities that automate foundational analysis, generate deeper and faster insights, and improve marketing investment and ROI decisions. Turn analytics into decisions, translating complex data and ambiguous findings into clear executive-level insights, recommendations, and investment actions. Partner with senior Marketing, Product, Finance, and Analytics leaders to establish shared KPIs, measurement frameworks, and decision processes that improve marketing effectiveness. Build scalable analytical capabilities, leveraging data, AI, automation, and advanced analytics to increase the speed, consistency, and quality of insights. Lead and develop a high-performing team, setting clear priorities and accountability while coaching the team to strengthen analytical, business-partnership, and strategic-finance capabilities. Drive cross-company alignment on measurement methodologies, data sources, assumptions, and financial frameworks to create greater consistency and trust in marketing ROI insights. Master's Degree in Business Administration, Accounting, Finance, Economics, Data Science or related field AND 8+ years experience in financial analysis, accounting, controllership or finance, or related field OR Bachelor's Degree in Business Administration, Accounting, Finance, Economics, Data Science or related field AND 10+ years experience in financial analysis, accounting, controllership or finance, or related field OR equivalent experience. 1+ year(s) experience managing direct reports. Demonstrated experience leading teams and developing talent. Strong financial and analytical capabilities, with experience translating complex analysis into business decisions. Demonstrated ability to influence and partner effectively with senior executives across complex organizations. Experience in marketing measurement, ROI, customer economics, investment analytics, or related disciplines. Experience developing analytical frameworks and using data to influence resource allocation and investment decisions. Strong executive communication skills with the ability to simplify complex concepts and establish a clear point of view. Ability to operate effectively through ambiguity, challenge existing approaches, and build new capabilities across organizational boundaries.