Senior Content Producer Overview • The Senior Content Producer role focuses on creating superior digital experiences using Adobe Experience Manager (AEM) for various marketing channels. • Collaborate with marketing and international content teams to ensure adherence to best practices and style guidelines. • Execute and publish content requests for websites, mobile apps, and other digital platforms. • Troubleshoot and resolve content display issues, escalating unresolved matters as needed. • Implement SEO strategies, analytics tracking, and mobile-optimized layouts to enhance user engagement. • Ideate and execute A/B tests using Adobe Target to analyze user behavior and refine content strategies. • Identify and communicate industry trends to maintain best-in-class digital experiences. • Ensure compliance with web accessibility standards and responsive design principles. • Review creative assets for adherence to design standards and style guidelines. Senior Content Producer Key Responsibilities & Duties • Author and publish content using AEM for websites, mobile apps, and marketing channels. • Collaborate with stakeholders to ensure superior user experiences and adherence to branding guidelines. • Implement SEO strategies and analytics tracking to optimize content performance. • Troubleshoot and resolve content display issues, escalating unresolved matters as necessary. • Conduct A/B testing with Adobe Target to refine content strategies and enhance user engagement. • Identify and integrate new merchandising approaches and component functionalities. • Stay updated on industry trends and communicate insights to the team for consistent authoring practices. • Ensure compliance with web accessibility standards and responsive design principles. • Review and approve creative assets for compliance with design standards and best practices. Senior Content Producer Job Requirements • Bachelor of Arts (BA) degree in a relevant field. • Minimum of 3 years of experience in content authoring with Adobe Experience Manager (AEM). • Proficiency in HTML, CSS, graphic design, and Photoshop editing. • Familiarity with web accessibility standards (ADA) and responsive design principles. • Demonstrated understanding of web content management systems and digital marketing strategies. • Ability to collaborate effectively with cross-functional teams and stakeholders. • Strong analytical skills to implement and evaluate A/B testing results. • Excellent troubleshooting and problem-solving abilities for content-related issues. • Commitment to staying updated on industry trends and best practices.